Coast Café Brand Identity System

A top-rated, family-owned soul food restaurant in Cambridge, MA hired us to bring their brand to the next level. We created a new logo, incorporating a portrait of the owner’s father whose recipes are the basis for the mouth-watering menu of chicken, greens, sweet potatoes, and other traditional soul food favorites. The brand identity brings in touches of family, comfort, and history wherever possible including a warm color palette, fun typography, old family photographs, and close-up food photography.

Client: Cost Café