Interise Brochure Series
This innovative Boston-based nonprofit had produced a huge array of collateral over the years, but lacked a unifying concept with a straightforward message. Their unique business model is to train and empower small business owners through their Streetwise ‘MBA’TM program and get other institutions nation-wide to license this curriculum. Ace Creative came up with a system of brochures, each one speaking to an intended audience: small business owners, potential licensees of their programs, and donors. The brochures clearly define what Interise does, using bold headlines, clear supporting text, relevant quotes from real participants, and persuasive infographics.