Eliot School: Brand Strategy

Deliverables:

Brand Collateral/Logo Design/Event Design/Trade Show Environment/Web Design/Project Management/Vehicle Wrap/Annual Reports/Direct Mail

When Ace Creative began working with the Eliot school in 2007 it was a “diamond in the rough.” The schoolhouse itself had housed educational programs of different sorts since 1675 but although rich in history and story, brand recognition was very low, and only about 200 students a year attended classes. The new executive director added more classes, hired more teachers, began forming community partnerships, and brought Ace Creative in to rebrand the organization.

Working with Ace Creative to develop a new brand in 2007 was one of the first steps we took to harness the public’s interest in our work. The brand completely transformed how we were perceived.

Abigail Norman, Director
The Eliot School

 

As Soon as they redesigned our materials in 2007, we saw an amazing jump in recognition and interest, with a 40 percent increase in tuition and contract income in the first year and 20 percent more in the second.

Abigail Norman, Director
The Eliot School

 

Total students reached through classes and school partnerships has ballooned from 443 students in 2007 to 4,115 in 2019.

Although brand recognition is strong within the community it has become necessary to refine and elaborate on the brand in the past few years in order to speak to a broader audience and capture the innovative programs and initiatives happening at the school. The 2018 annual report design showcases the updated brand, without letting go of visual traditions that have brought so much success over the past decade and a robust new website launched in 2019 will help take the Eliot School to new heights and integrates the new brand strategy

Many, many people over the years have commented on the striking designs and high quality of our materials. They associate this with the high quality of our programming

Abigail Norman, Director
The Eliot School

 

Building on the core brand, Acre Creative updated the logo in 2016 for the 340th anniversary celevration of the school and created a full suite of event collateral for the Gala Fundraiser that helped the school surpass their fundraising goals.

As part of the 340th anniversary year we developed a traveling exhibit, showcasing Eliot School’s rich history. The 340th anniversary designs were exhibited at high-profile locaitons throughout the Boston area including International Place, MIT, and Boston City Hall.