Tufts School of Engineering: Graduate Programs Viewbook
Viewbook/Print Production/Art Direction/Direct Mail/Online Advertisement/Public Transportation Advertisement
We worked with Tufts to create a viewbook that communicates the innovative and purpose-driven nature of the Tufts Graduate Engineering programs. “The Engine for Good” theme set the tone for a narrative running through the piece that positions Tufts Engineering not only as a premier engineering school, but as an incubator for leaders of the future.
The sub-branding established in the Viewbook was applied across direct mail, online and offline advertisement, and subway cards on Boston’s MBTA.